Public transport companies in Belgium face low customer satisfaction

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Public transport companies in Belgium face low customer satisfaction


Apart from improving the quality and reliability of the transport services, they aim to provide their travelers more personalized information in order to improve the customer satisfaction. This is a challenge, especially since some public transport companies rely to large extent on 3rd party sales channels for distributing tickets to the passenger, since a significant part of the customer base is making use of anonymous tickets only and since the ticketing technology does not always allow collecting the required travel context information. Data Trust Associates supports a Belgian public transport operator to guide the overall approach regarding customer data value creation, focusing on increasing the number of customer recognition, increasing the amount of data collected through each interaction, collecting the consent of the customer and implementing the use cases finally delivering the value to the customer.


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