efficient use of trustworthy data.
Enabling enterprise-wide data management and
DIGITAL MARKETING THE DATA DRIVEN WAY
Digital marketing is about the online promoting and selling of the right products and services at the right time via the right channel. Without the right data and the right technologies to support this object is similar to selling from an empty shop.
At Data Trust Associates, we focus on enabling the Chief Marketing Officer (CMO) and the different business teams to do their job effectively by preparing the foundations. We do this by providing the following types of services.
Digital Marketing Assessment with a Data Focus
Discover how ready you are to take advantage of data and technology to put new life in your digital marketing efforts. Our Assessment takes a top-down (business) and bottom up (technology) approach to explore all the areas together with both a data and data protection focus. Key areas covered are:
- Digital marketing strategy and alignment with data strategy
- Datafication of processes
- Data Governance
- Operating model and Customer Journey
- Insights analysis
- Technology evaluation
Like all our Assessment, the result of this exercise is a GAP Analysis and Plan for execution.
Marketing automation allows you to seamlessly market across channels, segment your audience, and target them with personalized experiences, saving you time and enhancing results. Data Trust Associates marketing experts are also data experts.With a broad experience in modern data management, we look at the challenge from both sides.
We can help you define the requirements, architect a solution to meet the growing business demands and competition. We can also guide with the selection of the right automation platform for your business and implement it right across your organization.
Digital and Data Organisation
Digital Marketing is not just technology. It about the processes that enable it and the data that runs right through the systems that connects the dots. One of the key obstacles that we notice on a recurring basis is the lack of focus on the operational organization and ownership or business stewardship.
Ready to put our Digital Innovation expertise to work for you? Ask an Expert today to to enable your company to be more data driven.